Toyota Hybrid Event

I recently worked on a Toyota event. The venue is MK Arena in Milton Keynes which meant large scale banners, posters, set designs, large wall graphics, lollipop signs, tickets, delegate badges, specification sheets, product guides, clouds, totems, score cards and trophies.
 As the main theme of the event is all about Hybrid, the creative direction was for the space to feel light / airy and futuristic! There was a morning Welcome session in the central area, followed by a series of 4 workshops in rotation, and also a Drive session.
Below are some images from the event. The graphic wall was 22m X 4m, I treated this as a large scale infographic, it was great to see this piece from screen to finished product.
Toyota AABWL Event Toyota AABWL Event - Stage Toyota AABWL Event Toyota AABWL Event  Toyota AABWL Event - Stage